What happens when marketing expertise gets amplified by AI?

I started this blog for marketers like me, the ones who have put in the years and wonder where they fit now. Here you'll find real results from real work, the honest truth about what it still takes, and proof that your experience matters more than ever. My hope is that you leave every post a little less nervous and a lot more curious.

A desk split down the middle: on the left, a typewriter, push-button phone, newspaper clippings, scissors and a glue stick; on the right, a laptop editing video, a smartphone and a plant, in warm afternoon light.

No. 01 · 6 min read

I've Been in Marketing 20+ Years. Here's Why AI Doesn't Scare Me Anymore.

AI didn't replace me. It gave a lean marketing team the output of a much bigger one, and it made 20+ years of experience worth more, not less.

Read the post

No. 02 · Coming soon

Prompt and Pray Is Not a Strategy

Why the brief, the brand standards and the human judgment still decide whether AI work is any good.

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