About Rachel
A seasoned VP of Marketing, in your corner.
I'm a marketing strategist with more than 15 years of experience growing B2B, consumer and retail brands. I help growing businesses build the strategy, messaging and tools they need to grow, pairing senior-level judgment with AI-assisted execution.
My story
I've sat in your seat
I've spent my career leading marketing from the inside: today as VP of Marketing and Customer Experience at a B2B marketing services firm, and before that as VP of Marketing at a $130M office solutions company and Senior Brand Manager for two national footwear and handbag brands.
Along the way I repositioned those brands for $7M in incremental sales, rebranded a 75-year-old, $130M company, and built two marketing departments from scratch, covering the martech stack, team, SOPs and KPIs.
What I learned: most growing businesses don't need more marketing. They need clearer marketing. A sharper message, a focused plan, and a website and systems that make it easy for the right customer to say yes.
That's the work I do now, for owners and marketing leaders who want senior thinking without a full-time hire. I'm based in Columbus, Ohio, and I studied Communications at The Ohio State University.
How I work
What you can expect
You work with me
No account managers or junior handoffs. The person who builds your strategy is the person you talk to.
Plain talk
Clear recommendations, real numbers, and no jargon. If something isn't worth your money, I'll say so.
Built to use
Every plan comes with the practical next steps, tools and guidance your team needs to act on it.
I use AI tools like Claude, ChatGPT and Copilot to research, draft and build faster, so more of your budget goes to strategy and less to production. Every recommendation still comes from experience.
Let's talk
Ready for marketing that adds up?
Tell me a little about your business and where you'd like to go.