Marketing consulting for growing businesses
I help growing B2B service firms and consumer brands get clear on their message, build a focused plan, and put it to work, with the senior-level thinking of an experienced VP of Marketing and none of the agency overhead.
Who I work with
I work with owners and marketing leaders who are ready to grow and need senior marketing thinking without a full-time hire. Most clients fall into one of two groups.
Owners, GMs and sales leaders at professional services firms, staffing companies, manufacturers and other service businesses.
Sound familiar?
"I'll help you get clear on who to target and what to say, then build the pipeline to reach them."
Talk through your pipeline →Founders and marketing leads at retail, direct-to-consumer and local consumer businesses.
Sound familiar?
"I'll help you understand your customer, sharpen your brand, and turn it into campaigns that sell."
Talk through your brand →Probably not the right fit: if you're looking for a graphic designer, someone to run ad campaigns day to day, or monthly reporting dashboards. My work is the strategy, messaging, websites and systems that make those efforts pay off.
Where most clients start
Each one starts with strategy and ends with something your team can use right away.
For businesses that are busy with marketing but not sure it's adding up.
A clear, prioritized plan for who to target, what to say and where to spend, with a 90-day roadmap to get started.
You walk away with: one focused direction your whole team can act on.
Explore the Growth Plan →For businesses whose website isn't explaining, ranking or converting.
A website built around your strategy, written to convert and to be found in search and AI answers.
You walk away with: a site that tells the right buyer, fast, why to choose you.
Explore website services →For teams curious about AI but unsure where it really helps.
Start with an AI Roadmap built around your martech stack, then I set up the tools and train your team, virtually.
You walk away with: a team that does more with the budget you have.
Explore AI strategy →Why clients hire me
You get the thinking of an experienced VP of Marketing, without the full-time salary.
15+ years leading marketing, including two marketing departments built from scratch.
Plans come with the message, the website and the systems to act on them, not a binder on a shelf.
90-day roadmaps, Wix websites and HubSpot rollouts built for real teams.
AI and focused targeting do more with the budget you have.
$4M in new pipeline and 58% better MQL conversion for a B2B marketing services firm.
Results I've delivered
I've built two marketing departments from scratch, covering the martech stack, team, SOPs and KPIs. At a $130M office solutions company, that system grew qualified leads 32-fold. At a B2B marketing services firm, account-based marketing grew marketing-generated opportunities more than 9-fold.
How I work
We start with a Marketing Diagnostic: where you are, what's working, and what's in the way.
I build a focused plan for who to target, what to say and where to spend first.
We put it to work: messaging, website, campaigns and the systems behind them.
Your team gets the tools, guidance and roadmap to keep going, with me on call if you need it.
I use AI tools like Claude, ChatGPT and Copilot to research, draft and build faster, so more of your budget goes to strategy and less to production. Every recommendation still comes from 15+ years of experience leading marketing inside real companies.
More ways to work together
Meet Rachel
I've spent more than 15 years leading marketing inside companies, including my current role as VP of Marketing and Customer Experience. I've repositioned two national footwear and handbag brands, rebranded a 75-year-old, $130M company, and built B2B lead engines that sales teams actually trust.
Today I bring that same senior judgment to growing businesses, paired with AI-assisted execution so the work moves quickly.
Common questions
I bring VP-level marketing strategy to growing businesses, then help put it into action. Most clients start with a Marketing Strategy and Growth Plan, a website built around that strategy, or a practical plan for using AI in their marketing.
Owners and marketing leaders at growing B2B service firms (professional services, staffing, manufacturers and other service businesses) and consumer brands (retail, DTC and local consumer businesses) who need senior marketing thinking without a full-time hire.
A Marketing Growth Plan is a clear, prioritized plan for who to target, what to say and where to spend, with a 90-day roadmap to get started. It replaces scattered tactics with a focused direction your team can act on.
Agencies typically sell production and retainers. I sell senior judgment: you work directly with me, an experienced VP of Marketing, on the strategy and the practical steps to act on it, without paying for an agency team or a full-time executive.
AEO, or answer engine optimization, means structuring your website so AI assistants and search features like ChatGPT, Google AI Overviews and Perplexity can understand it and cite it in their answers. It works alongside SEO (being found in search results) and CRO (turning visitors into inquiries).
I use AI tools like Claude, ChatGPT and Copilot to research, draft and build faster, so more of your budget goes to strategy and less to production. Every recommendation still comes from 15+ years of marketing leadership experience.
No. My work is strategy, messaging, websites and marketing systems. I don't produce monthly reporting dashboards or manage ongoing ad campaigns, so you won't pay for things you don't need.
Start with a Marketing Diagnostic: a focused review of where your marketing stands today and a clear list of what to fix first. Fill out the short form on the contact page and I'll follow up personally.
Not sure where to start?
Book a Marketing Diagnostic. I'll review where your marketing stands and tell you, plainly, where to focus.