Services

Strategy first. Then the work that makes it real.

Every engagement starts with understanding your business and your buyer, and ends with something your team can put to work right away. Here's how I help growing B2B service firms and consumer brands.

Growth Plan Website AI Strategy Brand Strategy Fractional Leadership ABM HubSpot
01 · Flagship

Marketing Strategy & Growth Plan

A clear, prioritized plan for who to target, what to say and where to spend, with a 90-day roadmap to get started.

Start with a Diagnostic

If your marketing feels busy but scattered, the Growth Plan gives you one focused direction. I look at your market, your customers, your competitors and what you're doing today, then turn it into decisions your team can act on.

What's included

  • Business, market and competitor review
  • Ideal customer and buyer priorities
  • Core message and positioning
  • Channel and budget priorities
  • 90-day roadmap with owners and next steps

Best for

  • Owners without a senior marketing leader
  • Teams doing a lot of tactics without a plan
  • Businesses entering a new market or offer
02

Website Strategy, Build & Optimization

A website built around your strategy, written to convert and to be found in search and AI answers.

Talk about your website

Your website should tell the right buyer, within seconds, who you help and why to choose you. I plan the structure, write the copy and build or optimize the site so it works on three fronts.

What's included

  • Site strategy, page structure and user paths
  • CRO: clear calls to action and conversion-focused copy
  • SEO: page titles, descriptions, headings and on-page structure
  • AEO: FAQ content and structured data that AI answers can cite
  • Build or rebuild on Wix

Best for

  • Sites that don't explain what you do
  • Sites that get traffic but few inquiries
  • Businesses invisible in AI search answers
03

AI Marketing Roadmap & Setup

Two steps: a Roadmap that shows exactly where AI fits, then hands-on setup and virtual training so your team actually uses it.

Start with an AI Roadmap

AI can save your team hours every week, if it's pointed at the right work. I start by understanding your martech stack and how your team works today, then show you where AI will pay off first. When you're ready, I set it up and train your team, all virtually.

Step 1: AI Marketing Roadmap

About 2 weeks

  • Review of your martech stack and workflows
  • Your top AI uses, ranked by payoff
  • Tool picks, starting with what you already pay for
  • A 90-day action plan and readout call
  • Fee credited toward Setup

Step 2: AI Marketing Setup & Enablement

4 to 6 weeks, after your Roadmap

  • Setup of Claude, ChatGPT, Gemini or Copilot
  • The AI already in your tools: HubSpot Breeze, Canva, Monday.com, Seamless.AI and more
  • Brand voice guide and prompt library
  • Usage guidelines for quality and consistency
  • Virtual team training

Best for: small teams that need to do more, leaders who want AI used consistently, and teams already paying for AI tools they don't fully use.

04

Brand Strategy & Positioning

Sharpen what makes you different and turn it into messaging your team and customers can repeat.

Positioning, messaging pillars, audience messages and voice guidelines, so your website, sales conversations and campaigns all say the same thing. A natural starting point for consumer brands.

05

Fractional Marketing Leadership

Senior marketing leadership a few days a month, without a full-time hire.

I act as your part-time head of marketing: setting priorities, guiding your team and vendors, and keeping the plan moving month to month.

06

Account-Based Marketing Program

Focus your sales and marketing on the accounts most likely to buy, with plays to win them.

For B2B firms with a defined list of target accounts: account selection, messaging by buying role, and coordinated sales and marketing plays.

07

HubSpot & Marketing Systems

Get more out of HubSpot, from clean setup and workflows to landing pages and email campaigns.

Audits, migrations, workflows, lead management, landing pages and email programs, set up so your team actually uses them.

Choosing a service

Common questions

Which service should I start with?

Most B2B clients start with a Marketing Diagnostic and then the Growth Plan. Most consumer brands start with Brand Strategy and then the Growth Plan. If your website is the most urgent problem, we can start there, built on a short strategy sprint.

What platforms do you build websites on?

I build and optimize websites on Wix, and I can advise on structure, copy and optimization for sites on other platforms. My focus is the strategy, page structure, copy and optimization, not custom graphic design.

What's the difference between CRO, SEO and AEO?

CRO (conversion rate optimization) turns more of your visitors into inquiries. SEO (search engine optimization) helps people find you in search results. AEO (answer engine optimization) helps AI assistants like ChatGPT and Google AI Overviews understand your business and cite it in their answers.

What is fractional marketing leadership?

Fractional marketing leadership means a senior marketing leader works with your business a few days a month, setting direction, guiding your team and vendors, and keeping the plan on track, without the cost of a full-time executive hire.

Not sure which fits?

Start with a Marketing Diagnostic.

Tell me where you are today. I'll recommend the right starting point, even if it's not working with me.

Book a Marketing Diagnostic